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You don’t pay me for my time

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Time the most valuable asset

I recently had to go to an eye specialist. The guy I went to was recommended to me as the best in his field.

I showed up at the clinic on time, feeling a little nervous and unsure of what was happening next.

One of his assistants explained the process to me step by step.

I was really grateful for that – I was getting a little freaked out, thinking about someone sticking sharp tools into my eye while I was watching.

I had to wait a little longer and then I was taken through to the surgery...

The doctor’s assistants and a nurse started preparing my eye – cleaning the skin around it, putting on the protective material, adjusting the lights and laying out all the tools.  I was laying there for about 20 minutes before the actual specialist came in.  He sat down next to me, looked into my eye and did a few tiny but precise moves with his tools.  Within a minute he was done and said, ‘There you go, all fixed.’  I thought, ‘wow, that was quick.’

As I was waiting to pay, there was a guy in front of me who’d had the same procedure.  ‘That’s $745, sir,’ said the secretary.

He shook his head and said, ‘Wow, that’s a hell of an hourly rate!’. The specialist overheard him. He came out of his office and walked over to the guy. He smiled and said, ‘You don’t pay me for my time.’ Then he turned around and went back to his office. He didn’t need to say anything else.

I was gobsmacked!  This guy was spot on!  I immediately thought of the work I do with my clients.

It’s not about billable hours, or the amount of time I spend in front of my client.  It’s all about the outcomes we can achieve together.  I create and build the fundamentals that lead to the life my clients want to live. The value of that can rarely be expressed in numbers. 

 

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Article by Michal Bodi | Senior Financial Planner

Photo by Brooke Lark on Unsplash

 

General Disclaimer: This article contains information that is general in nature. It does not take into account the objectives, financial situation or needs of any particular person. You need to consider your financial situation and needs before making any decisions based on this information. Please seek personal financial advice prior to acting on this information.

 

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